To explore the ecological footprint of a modern high-school student.
Main Content
Content development
The team struggled for a while to determine the direction of the content. We started with a general idea of examining the human impact on Earth over time, from primitive men to modern men. As we started researching this area, we realised that it was too broad.
As we began narrowing our intended audience down to mid-teenagers to young adults, we also narrowed our focus. We realised that to communicate best with our audience, we needed a touchstone within our content with which the audience could identify.
Hence, we came up with two topics: the technical processes behind clothing production and their impact on the earth; or, the ecological footprint of students. Realising that the latter was more relevant, and indeed, more engaging, for our audience, we decided to pursue that direction.